BSN COOKIE POLICY 

As of October 9, 2023

This is the BSN cookie policy.

The company is located at 3500 Lacey Rd., Downers Grove, Illinois, 60515, hereafter referred to as “BSN” or “we”. This cookie statement applies to the following website(s):


I. GENERAL INFORMATION ABOUT COOKIES

  1. What are Cookies?
  2. What Do Cookies Do?
  3. Other Technologies

II. TYPES OF COOKIES

  1. Strictly Necessary Cookies
  2. Performance & Analytical Cookies
  3. Marketing & Advertising Cookies

III. MY COOKIE PREFERENCES

IV. OUR PRIVACY POLICY

V. FINAL COMMENTS


I. GENERAL INFORMATION ABOUT COOKIES

 

A. WHAT ARE COOKIES?

Cookies allow our websites to work effectively and make them user-friendly. Cookies are small pieces of information that your browser saves on your computer when you use our website. Cookies allow us to collect information about the use of our services, and to improve and adjust them to our visitors’ wishes.

B. WHAT DO COOKIES DO?

Cookies allow us to distinguish between the various web store visitors and handle your orders correctly. We also use cookies to understand, based on the data from your visit to our website, what you as a visitor are interested in. This allows us to optimise and improve the website.

C. OTHER TECHNOLOGIES

As well as cookies, we use web beacons, tracking pixels and JavaScript. These are standard internet technologies that, together with cookies, ensure our web server can collect information about your visit to the website and use this information. When referring to “cookies”, we mean cookies plus other technologies.

We use cookies for different reasons, for example:

II. TYPES OF COOKIES


A. STRICTLY NECESSARY COOKIES

These make it easier for you to browse our website. We use strictly necessary cookies which ensure that you can add items to your shopping cart and that they are still there during your next visit to our website. We also use a cookie that ensures that when you’re logged in and leave the website, you’re still logged when you return. Further, we use strictly necessary cookies which ensure that your language preferences are stored.

B. PERFORMANCE & ANALYTICAL COOKIES

These cookies allow us, with the help of third parties, to measure the browsing behavior of visitors on our website, so that we can improve the customer experience and increase convenience if needed. This means that we ensure that your experience of our website becomes increasingly better and the less important information is suppressed.

We use cookies from the following parties as outlined below:

Vendor

Cookie

Description

Google Analytics

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.  By default it is set to expire after 2 years, although this is customizable by website owners.

_gid

This cookie is used to store and count pageviews.

_ga_xxxxxxx

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report.

_gclxxxx

This cookie is used by Google to track conversions.

gat_UA-XXXXXX-X

This cookie is used to throttle the request rate.

Gobsn.com

CurrentStore

These cookies store the country selected by the customer, information regarding the items in your cart, and information on which store (locale) is in use on the ON website.





BF_Session_ID

Products

BuySAFEUID

buySAFE


C. ADVERTISING & MARKETING COOKIES

These cookies allow us to measure the effect of our advertisements. This in turn allows us to effectively determine which advertisements and promotions appeal to you and which do not. These advertisements can also be viewed on third party websites.

We use cookies from the following parties as outlined below:

Vendor

Cookie

Description

Bing MUID This domain is owned by Microsoft - it is the site for the search engine Bing.
_uetsid These cookies track traffic across websites for Bing Ads;
_uetvid
Facebook _fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Doubleclick

Test_cookie

Doubleclick is Googles real time bidding advertising exchange

IDE

Youtube

VISITOR_INFO1_LIVE

This cookie is used as a unique identifier to track viewing of videos.

YSC

YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

CONSENT

HotJar
 
 
 
 
 

_hjFirstSeen

This cookie identifies a new user's first session on a website, indicating whether or not Hotjar's seeing this user for the first time.

_hjAbsoluteSessionInProgress

This cookie is used by HotJar to detect the first pageview session of a user.

hjIncludedInSessionSample_xxx

This cookie is used by HotJar to determine if a user is included in the data sampling defined by the site’s daily session limit.

_hjSession_xxxxxx

A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.

_hjSessionUser_xxxxxx

Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

_hjTLDTest

When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. 


III. MY COOKIE PREFERENCES

You can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies and Performance/Analytical Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.).


  • When you visit our website, you don’t receive, or have to enter, the same information again;
  • We can offer you special website functionalities such as the shopping cart;
  • We can measure how our website is used and how to improve it;
  • We can recognize which device you use when you’re visiting us;
  • We can show you advertisements and recommendations based on your interests;
  • We can register (or have registered) how often an advertisement is displayed, to better let the advertisements meet your needs and interests and prevent you constantly seeing the same advertisement.