BOCA RATON, FLORIDA – Recognized internationally for its series of category firsts, BSN® (Bio-Engineered Supplements and Nutrition) announced today that it will soon unveil the latest advancement in sport supplementation.

“For over a decade, BSN® has set the bar for innovation in the performance nutrition world, and that bar is about to be re-set,” said Kent Cunningham, Vice President of Marketing for BSN®. “The entire BSN® team, from the lab to the gym, has given relentless focus to create a brand-new formula that will push athletes and their workouts past previous limits.”

Cunningham continued, “No matter the athletic endeavor, this product is engineered to help you finish first.”

The official new BSN® product unveiling is set for Monday, June 30th, 2014 at 10 a.m. EST.

In speaking about the soon-to-be released product, BSN® Senior Brand Manager Eric Hart commented, “The days of having to choose between taste and performance are about to come to an end. The supplement landscape has changed.” Hart added, “The new formula brings it - and so does the flavor.”

Those seeking to be among the first to know about the new BSN® product announcement are encouraged to visit www.BSNPUSH.com, which offers an opportunity to receive an e-mail notification as the new product debuts, and features the attached preview video.